The platform is rolling out a new feature that allows them to cut down on the quantity of AI-made media appearing in their timelines. This move comes as the company revealed that it presently contains over 1 bn AI-generated clips.
Pilot Phase and Launch
This change is being tested over the coming weeks before a widespread launch. This advancement aligns with a surge in AI-generated material, spurred by new AI video creators.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the fastest-growing video streams on a competing service exclusively feature content made by AI. A large amount of this material is deemed low-quality AI content, a label for inferior, mass-produced content that is often absurd or surreal.
Our research shows that numerous viewers enjoy content produced via AI tools, from computer-generated images to educational videos, and we intend to provide users the option to see more or less of that, based on their own choices,” said a company executive.
AI on the Platform
TikTok announced that there are now 1.3 billion videos on its service labeled as made with AI. In total, more than 100 million pieces of content are added to the service every day, making AI-generated material a relatively small portion of its overall inventory.
User Control Features
Members will be able to limit or boost the volume of AI content they watch by using the topic control option in the app and selecting the AI content topic. Additional categories that can already be modified under the filter cover news, clothing, beauty, and movement.
Platform Guidelines
Its rules mandate users to identify “realistic” AI-generated content, and it prohibits dangerous AI impersonations of well-known individuals or critical incidents. Any believable AI-generated clip that is unmarked can be deleted under its terms of service.
In addition, the app will now apply an AI-generated tag to content created with its own AI tools, or detected by an cross-platform project for spotting content made by AI. This measure is designed to stop users from trying to evade the disclosure requirement.
Responsible AI Funding
TikTok is additionally establishing a two million dollar educational fund for experts and institutions to develop informative material about responsible artificial intelligence. This initiative will benefit non-profit groups dedicated to training programming and robotics.
Moderation Strategy
The video-sharing app has supported its content review process, amid debate over plans to lay off a large number of review team members in the UK. The company is planning to eliminate hundreds of positions in its user protection department in the UK capital, with labor groups and digital protection specialists expressing worry that staff are being displaced by automated systems.
A company official stated that staff-based oversight would still have a role, but artificial intelligence can protect employees by eliminating the most graphic content prior to it is viewed by people. TikTok announced a significant reduction in explicit and harmful content reviewed by safety staff over the last 12 months due to intervention by its AI tools.
We believe it is crucial to combine people and machines to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we also think it’s very important to reduce exposure to harmful content as quickly as possible, which is the area in which a extensive automated help is proving valuable process content quickly.”
